Photocopiers are machines used to make copies of documents. Machines for use at home are designed for small-scale copying needs, while business ones are designed for large scale copying of documents.
Photocopiers are extremely useful machines which people regularly use in the course of their working lives. With technological advancement, these machines have evolved and can now perform a number of functions apart from simple copying documents. Colour photocopiers are very popular with businesses that regularly require coloured documents. Here are some of the important advantages that photocopiers offer to its users:
Convenience- A photocopier offers a fast and easy way of getting single or multiple copies of documents. It is very convenient to use and does not require any technical expertise. The operator of this machine just has to feed in the document, turn on the machine and push a button. The machine will automatically produce the specified number of copies. The user can also specify the size of the copy. You can copy documents bigger or smaller in size than the original document. Having this machine at home or office also offers you the convenience of copying the documents any time you want. If you are working late at night when no copy service shops will be opened, you will not have to wait till the next morning to get documents copied.
Cheap and Quick- The basic advantage of a photocopier is to make copies of documents quickly and cheaply. You can easily reproduce a document as many times as you wish.
Improves Functionality- These machines have increased the functionality of many businesses. They improve the functionality and efficiency of the employees. Investing in a multi function photocopier will make your office work smooth and avoid delays in handling office paperwork.
Both Side Printing- This machine can copy both sides of the document. The option to print a two-sided copy speed up the printing process. This also proves to be economical as it reduces the amount of paper needed per copy.
Digital Photocopiers- These combine a scanner and laser printer, improving the quality of the photocopied image. With these, you don't have to buy separate machines to perform different functions. This can also free up space in the workplace as you don't need a space to store multiple machines. Digital machines are your one stop shop for a number of business needs.
There are many companies that manufacture photocopiers. You should buy one manufactured by a reputed and trustworthy company. Check online reviews and ratings before buying.
Colour photocopiers Toronto produce high quality results. Visit our website for information on colour copiers Toronto.
Showing posts with label Computers. Show all posts
Showing posts with label Computers. Show all posts
Wednesday, February 22, 2017
Friday, February 17, 2017
Various Benefits Of An IT Certification
IT certifications can be of great help to both students and working professionals, looking for a better job or improving their work credentials. There are many IT exam certification training programs running online that can help you get a certification that best fits your educational and professional goals. You can get exam materials from top companies like, Microsoft, VMware, Cisco, Oracle and IBM to help you pass easily.
Getting a certification will show your dedication and comprehensive technical knowledge on a specific platform. This helps you in getting an edge over the other candidates. Here are some important benefits of an IT certification:
Helps in Getting Hired- Having a certification adds weight to your resume. As we have seen that there is always a tough competition for IT jobs, and having a certification can give you a significant edge over other candidates who do not have one. It can also be a qualifier for a position.
Helps in Getting Promotion- In the IT field, learning new technology or enhancing the existing skills is the key to move up the corporate ladder. You can easily get promotions or higher paying job in your company if you earn new certifications. These certifications can also help you in retaining your job when the company is looking for ways to cut costs.
Self-Study- To get certified, you don't have to go to a college or university for training. You can easily find various IT exam certification training programs online, that are cheaper and of a shorter duration. You can do self-study at your own convenience along with your job and easily clear exams.
Open to People of All Ages and Background- The IT exam certification training program industry is open to everyone. Whether you are looking to change the job or learn new skills and whether you are 20 years old or 80 years old, you can have a good career by getting certification through these programs.
Helps in Focusing on the Topic of Interest- These certifications are job and skill oriented. They allow an individual to focus only on the topic of interest and avoid non-essential courses.
Increases Professional Credibility- Earning a series of certification from a same company can give immediate professional credibility. It not only shows your dedication and motivation to your professional development, but can also aid in promotions and raises.
Taking up an IT exam certification training program can help you gain new knowledge quickly and easily. Select a program whose material has been reviewed by the industry experts.
You can easily find many free IT exam certification training programs online. For more information, visit exam labs.
Getting a certification will show your dedication and comprehensive technical knowledge on a specific platform. This helps you in getting an edge over the other candidates. Here are some important benefits of an IT certification:
Helps in Getting Hired- Having a certification adds weight to your resume. As we have seen that there is always a tough competition for IT jobs, and having a certification can give you a significant edge over other candidates who do not have one. It can also be a qualifier for a position.
Helps in Getting Promotion- In the IT field, learning new technology or enhancing the existing skills is the key to move up the corporate ladder. You can easily get promotions or higher paying job in your company if you earn new certifications. These certifications can also help you in retaining your job when the company is looking for ways to cut costs.
Self-Study- To get certified, you don't have to go to a college or university for training. You can easily find various IT exam certification training programs online, that are cheaper and of a shorter duration. You can do self-study at your own convenience along with your job and easily clear exams.
Open to People of All Ages and Background- The IT exam certification training program industry is open to everyone. Whether you are looking to change the job or learn new skills and whether you are 20 years old or 80 years old, you can have a good career by getting certification through these programs.
Helps in Focusing on the Topic of Interest- These certifications are job and skill oriented. They allow an individual to focus only on the topic of interest and avoid non-essential courses.
Increases Professional Credibility- Earning a series of certification from a same company can give immediate professional credibility. It not only shows your dedication and motivation to your professional development, but can also aid in promotions and raises.
Taking up an IT exam certification training program can help you gain new knowledge quickly and easily. Select a program whose material has been reviewed by the industry experts.
You can easily find many free IT exam certification training programs online. For more information, visit exam labs.
Thursday, February 09, 2017
Useful Tips For Buying A Copier
Every business establishment, whether big or small, needs a copier. Xerox introduced its first fully automated plain paper machine in 1959. Since then, copiers have seen a significant amount of technological development. Modern ones can combine copying, laser printing, scanning and faxing into one machine.
You can find digital and analog copiers in the market. Companies prefer digital ones as they produce less noise, have fewer mechanical problems and reproduce fine lines and photographs. Whether you are looking to buy a new copier for your home or office, here are a few tips to help you make the right choice:
Need- Every business has different printing needs. Get a relatively accurate idea of the number of pages the device will be required to copy in a month. If you require frequent color copies, go for a color copier that offers great options, low cost per click pricing, fast speed and superior image quality. Defining your needs well in advance will help you in making the right decision.
Features- Different copiers come with different features and functions. They also define the cost of the machine. You should consider additional features like, handling different paper sizes, wireless connectivity, security, energy efficiency, graphic capabilities and finishing capabilities.
Consider A Multi function Device- It is always better to buy a single business machine that can scan, fax and print documents rather than buying multiple ones. A single device is cheaper than separate business machines. You should weigh the pros and cons of a single multi function device over a simple copier and additional machines.
Speed- You should check the speed of printing before buying. Keep in mind that faster is not always the better.
Cost- Take into consideration the amount your business is currently spending on outsourcing the task. Buying a copier for your business helps you save both time and money. This will also make your office more productive and versatile. Your staff will be able to serve the business needs more efficiently. You should consider buying a high-performing machine considering it a good investment.
Support- Do proper research and buy a copier manufactured by a reputable company. You should buy from a company that you can not only trust, but also the one that can give you support and maintenance when you need it. This will help you in saving a lot of headaches down the road. The company should offer proper technical support, cleaning and repairs.
Taking time to do research before buying a copier will help you save money. You can also browse a range of copiers available online to get good deals.
A wide range of business machines Toronto can be found online. Visit our website for information on copiers Toronto.
You can find digital and analog copiers in the market. Companies prefer digital ones as they produce less noise, have fewer mechanical problems and reproduce fine lines and photographs. Whether you are looking to buy a new copier for your home or office, here are a few tips to help you make the right choice:
Need- Every business has different printing needs. Get a relatively accurate idea of the number of pages the device will be required to copy in a month. If you require frequent color copies, go for a color copier that offers great options, low cost per click pricing, fast speed and superior image quality. Defining your needs well in advance will help you in making the right decision.
Features- Different copiers come with different features and functions. They also define the cost of the machine. You should consider additional features like, handling different paper sizes, wireless connectivity, security, energy efficiency, graphic capabilities and finishing capabilities.
Consider A Multi function Device- It is always better to buy a single business machine that can scan, fax and print documents rather than buying multiple ones. A single device is cheaper than separate business machines. You should weigh the pros and cons of a single multi function device over a simple copier and additional machines.
Speed- You should check the speed of printing before buying. Keep in mind that faster is not always the better.
Cost- Take into consideration the amount your business is currently spending on outsourcing the task. Buying a copier for your business helps you save both time and money. This will also make your office more productive and versatile. Your staff will be able to serve the business needs more efficiently. You should consider buying a high-performing machine considering it a good investment.
Support- Do proper research and buy a copier manufactured by a reputable company. You should buy from a company that you can not only trust, but also the one that can give you support and maintenance when you need it. This will help you in saving a lot of headaches down the road. The company should offer proper technical support, cleaning and repairs.
Taking time to do research before buying a copier will help you save money. You can also browse a range of copiers available online to get good deals.
A wide range of business machines Toronto can be found online. Visit our website for information on copiers Toronto.
Thursday, February 02, 2017
Local Guides by Google - Win Free Google Drive Space
Google had always been innovative when it comes to public participation for the promotion and publicity of their services. This is possible with the freebies and added benefits that have been promised. So far it has been a huge success as more and more people are attracted to this idea. Also, this comes with the consequence of handing over of personal information to the tech-giant
If we can bypass this small glitch, Local Guides is a wonderful platform if you are fond of travelling and would like to check out the local places like eateries, tourist attractions etc. It works like Trip Advisor and other contemporaries and gives you an opportunity to rate their service and to leave the feedback.
Additionally, the Local Guides program offers free Google Drive storage and gives you insider access but with time. Also, it assures your presence in the social media network as your ratings and feedbacks would be present in Google Maps and give you an opportunity to make the Map more accurate and useful to people.
UPGRADATION:
There are five levels in the up gradation process and they assure quick boosts up the ladder. Every rank or level is ascended based on the ranking by earning points for your reviews, photos, adding or editing places and by answering questions that are asked. Until level three, everything is easy and at this level, you earn a little icon to your profile indicating that you are a bonafide Local Guide. It is quite something!
The first couple of levels doesn't offer much when it comes to benefits as they offer only a monthly newsletter and invites to an occasional Google Hangout. It is once in a blue moon kind of a thing. The full on benefits starts pouring in once you reach level four. Here you get a terabyte of Google Drive storage for two years and annual surprise thank-you gift. And with level five you get proprietary information about what's coming with Maps and possibly an invite to a Local Guides Summit.
HOW TO CLIMB UP THE LADDER?
The basic and general idea are very simple. Add more reviews, more photos, new locations in Google Maps. But keep in mind that all the reviews are honest and true to the core. Just to earn points one shouldn't be promoting a really bad place.
Another way to pace up the stride is to use few of Google's other services like Google Photos, Enable Location History in Maps. You will find your photos everywhere you've been with your phone after turning on these services. Also, photos will appear along places where Google think you've stopped by. Also, this will be auto saved by Google Photos.
To add images for reviews all you have to do is to tap on one of the locations you visited and then add your review along with the pictures. You get more points and rewards with both images and reviews together. Speak about added benefits!
Another way to climb up the ladder, add venues and locations into Google Maps. In other words, you are updating and validating Maps. Most often many nice joints wouldn't be listed on Maps or else it will be misplaced so on and so forth. If you successfully add up all the relevant information such as name, address, hours and other details about the place, are sure to get a nice points boost. Also, it is a two-way street. You help boost the business of someone. On the other hand, you actually bring to the limelight to fellow humans a nice place to pass by. It's kind of a win-win situation.
Yet again another way to earn points is by answering the simple questions that always seems to pop up. And trust me; these questions can sometimes go bizarre.
IS IT WORTH IT?
If you are ready to follow the strategy, you can be a master Local Guide within a short span of time. But the only drawback is you give away a lot of information, even personal to Google. Where ever you go, Google will tag along. If it's scary for you, you can delete your history whenever you want. The drawback to these is your past benefits too will be wiped out. On the whole, it is a beautiful experience and that it will help a lot of people and you too get benefited from Google. As I said, it is a win-win situation for all.
If we can bypass this small glitch, Local Guides is a wonderful platform if you are fond of travelling and would like to check out the local places like eateries, tourist attractions etc. It works like Trip Advisor and other contemporaries and gives you an opportunity to rate their service and to leave the feedback.
Additionally, the Local Guides program offers free Google Drive storage and gives you insider access but with time. Also, it assures your presence in the social media network as your ratings and feedbacks would be present in Google Maps and give you an opportunity to make the Map more accurate and useful to people.
UPGRADATION:
There are five levels in the up gradation process and they assure quick boosts up the ladder. Every rank or level is ascended based on the ranking by earning points for your reviews, photos, adding or editing places and by answering questions that are asked. Until level three, everything is easy and at this level, you earn a little icon to your profile indicating that you are a bonafide Local Guide. It is quite something!
The first couple of levels doesn't offer much when it comes to benefits as they offer only a monthly newsletter and invites to an occasional Google Hangout. It is once in a blue moon kind of a thing. The full on benefits starts pouring in once you reach level four. Here you get a terabyte of Google Drive storage for two years and annual surprise thank-you gift. And with level five you get proprietary information about what's coming with Maps and possibly an invite to a Local Guides Summit.
HOW TO CLIMB UP THE LADDER?
The basic and general idea are very simple. Add more reviews, more photos, new locations in Google Maps. But keep in mind that all the reviews are honest and true to the core. Just to earn points one shouldn't be promoting a really bad place.
Another way to pace up the stride is to use few of Google's other services like Google Photos, Enable Location History in Maps. You will find your photos everywhere you've been with your phone after turning on these services. Also, photos will appear along places where Google think you've stopped by. Also, this will be auto saved by Google Photos.
To add images for reviews all you have to do is to tap on one of the locations you visited and then add your review along with the pictures. You get more points and rewards with both images and reviews together. Speak about added benefits!
Another way to climb up the ladder, add venues and locations into Google Maps. In other words, you are updating and validating Maps. Most often many nice joints wouldn't be listed on Maps or else it will be misplaced so on and so forth. If you successfully add up all the relevant information such as name, address, hours and other details about the place, are sure to get a nice points boost. Also, it is a two-way street. You help boost the business of someone. On the other hand, you actually bring to the limelight to fellow humans a nice place to pass by. It's kind of a win-win situation.
Yet again another way to earn points is by answering the simple questions that always seems to pop up. And trust me; these questions can sometimes go bizarre.
IS IT WORTH IT?
If you are ready to follow the strategy, you can be a master Local Guide within a short span of time. But the only drawback is you give away a lot of information, even personal to Google. Where ever you go, Google will tag along. If it's scary for you, you can delete your history whenever you want. The drawback to these is your past benefits too will be wiped out. On the whole, it is a beautiful experience and that it will help a lot of people and you too get benefited from Google. As I said, it is a win-win situation for all.
Saturday, January 07, 2017
How to Make A QR Codes In 4 Quick Steps
This post is to help marketers reach more audience using QR codes. Learn how to create your own, and how you can augment the chance of consumers scanning them. These are the 4 quick steps to creating your QR code and a start to reaching more audience
Step 1: Select a QR code generator
There are tons of generators out there, but a few of the popular ones are Kaywa, GOQR.me, Visualead, and QR Stuff. Things to search for when choosing a code generator are whether you can track and analyze performance, if it allows you to design a code that's unique to your brand, and if it is compatible with common QR code readers.
Step 2: Design and link it up
The mesmerizing part of creating QR is customizing the design of the code to your brand. Want your code to look like your logo? Go for it. Want it to reflect your website's design scheme? Choose it.
Let's take an example of a QR code generator and walk you through the steps to creating it. I will recommend GOQR.me. When you launch it, Do these:
1. Select what type of content you want your QR to send the consumer to - you can choose a URL.
2. Insert the content (Embed the URL)
3. Check out the preview, customize as desired, then download and/or embed where needed.
Step 3: Test the QR code
With all the euphoria in creating your first QR, don't forget to check that the code "reads" correctly, and be sure to try more than just one reader. A good place to start is the free tool Google Goggles, which takes a picture and then tells you what link or item it "reads to." Another free tool is QR Code Reader, which automatically takes you to whatever it "reads." Apple's Passbook also offers a built-in code reader on iOS 7, so you should test to make sure your code is readable there, as well.
Step 4: Track and analyze performance
As a marketing ordeal, you should follow up on any campaigns using QR to see whether they're actually working. How much traffic comes from each specific code? Are people scanning your code but not redeeming their offer once they get to the landing page? Or are they not even cajoled to scan your code? Comprehending this will hep troubleshoot and churn your poorly performing QR to viable ensembles. I recommend you include a UTM tracking code on your URL so you can better measure performance - this is particularly important if you are a marketer who needs more in-depth reporting on your campaigns.
QR Code Best Practices: Some Important Do's and Don'ts
Now that you know simple the creation is, let's talk about some best practices that will help increase the precipice of your users scanning it.
QR Code Do's
1. Put codes in places where scanning is easy, and there is enough for the consumer to actually scan the code. While you incessantly see QR codes on billboards and TV commercials, they're not exactly the most user-friendly locations. Think of places and mediums where consumers have the time to scan the code.
2. Is your website optimized for mobile? Consumers will be on their phone when scanning the QR code, so they should be brought to a page with a positive mobile experience.
3. Offer a call-to-action with the code - that is to say, tell people explicitly what they're supposed to do when they see the code, and what they'll receive if they do it.
QR Code Don'ts
1. Don't require a special QR scanner. Your Qr code should be app-agnostic so anyone can scan your code with any reader. Alleviating barrier to entry makes success more likely for you and the user.
2. Don't use a QR code just for the sake of using one. For instance, it's common for marketers to think, "How can I bridge the offline experience with the online experience? " That's not wrong... but it's not always right, either. If you have content that is valuable to a mobile user, then use the QR. It will not only spur new consumers but also create a colossal success for you because most people don't do it.
I hope this has been helpful. Daniel Smith.
Step 1: Select a QR code generator
There are tons of generators out there, but a few of the popular ones are Kaywa, GOQR.me, Visualead, and QR Stuff. Things to search for when choosing a code generator are whether you can track and analyze performance, if it allows you to design a code that's unique to your brand, and if it is compatible with common QR code readers.
Step 2: Design and link it up
The mesmerizing part of creating QR is customizing the design of the code to your brand. Want your code to look like your logo? Go for it. Want it to reflect your website's design scheme? Choose it.
Let's take an example of a QR code generator and walk you through the steps to creating it. I will recommend GOQR.me. When you launch it, Do these:
1. Select what type of content you want your QR to send the consumer to - you can choose a URL.
2. Insert the content (Embed the URL)
3. Check out the preview, customize as desired, then download and/or embed where needed.
Step 3: Test the QR code
With all the euphoria in creating your first QR, don't forget to check that the code "reads" correctly, and be sure to try more than just one reader. A good place to start is the free tool Google Goggles, which takes a picture and then tells you what link or item it "reads to." Another free tool is QR Code Reader, which automatically takes you to whatever it "reads." Apple's Passbook also offers a built-in code reader on iOS 7, so you should test to make sure your code is readable there, as well.
Step 4: Track and analyze performance
As a marketing ordeal, you should follow up on any campaigns using QR to see whether they're actually working. How much traffic comes from each specific code? Are people scanning your code but not redeeming their offer once they get to the landing page? Or are they not even cajoled to scan your code? Comprehending this will hep troubleshoot and churn your poorly performing QR to viable ensembles. I recommend you include a UTM tracking code on your URL so you can better measure performance - this is particularly important if you are a marketer who needs more in-depth reporting on your campaigns.
QR Code Best Practices: Some Important Do's and Don'ts
Now that you know simple the creation is, let's talk about some best practices that will help increase the precipice of your users scanning it.
QR Code Do's
1. Put codes in places where scanning is easy, and there is enough for the consumer to actually scan the code. While you incessantly see QR codes on billboards and TV commercials, they're not exactly the most user-friendly locations. Think of places and mediums where consumers have the time to scan the code.
2. Is your website optimized for mobile? Consumers will be on their phone when scanning the QR code, so they should be brought to a page with a positive mobile experience.
3. Offer a call-to-action with the code - that is to say, tell people explicitly what they're supposed to do when they see the code, and what they'll receive if they do it.
QR Code Don'ts
1. Don't require a special QR scanner. Your Qr code should be app-agnostic so anyone can scan your code with any reader. Alleviating barrier to entry makes success more likely for you and the user.
2. Don't use a QR code just for the sake of using one. For instance, it's common for marketers to think, "How can I bridge the offline experience with the online experience? " That's not wrong... but it's not always right, either. If you have content that is valuable to a mobile user, then use the QR. It will not only spur new consumers but also create a colossal success for you because most people don't do it.
I hope this has been helpful. Daniel Smith.
Tuesday, January 03, 2017
7 Hot Apps That Will Skyrocket Your Productivity At Work
You can't avoid new technology these days, especially from a marketing standpoint. While it can seem intimidating to stay on top of the times, it is emphatically laborious for any marketer to be on top of his game if he is not palpable to new trends.
Here are seven marketing apps that you'll want to get acquainted with sooner rather than later.
1. Jelly
Google does a pretty good job answering all of our questions from "Why is the sky blue?" to more advanced queries like "How can I prove the ROI of inbound marketing to my boss?"
However, sometimes we are troubled by questions that don't translate well into a traditional search engine field. Jelly app is the solution to this predicament.
I'm not talking about fruit preserves here, but rather an innovative social Q&A app derived from the creative mind of Twitter co-founder, Biz Stone.
The crowdsourcing style app allows you to query your social network contacts, and lend them a helping hand when they're in need of an answer. Jelly doesn't rely on just text-based questions, but it actually allows users to use pictures to probe their questions.
Let's say, for example, you see someone in a magazine sporting a jacket you really like. Simply take a picture of the jacket, and post it alongside a question like: "Does anyone know who makes this jacket, or where I can find one like it?"
While Jelly is a promising app, the potential for marketing incorporation appears to be enthralling. Customer service, product marketing, and crowdsourcing are a handful of ways many people are making use of the Jelly app from a business standpoint.
2. Pocket
You just stumbled upon an awesome article on how to increase your conversion rates, but your next meeting starts in 2 minutes. No worries, just put it in your pocket.
Formerly known as Read It Later, Pocket is a bookmarking app that makes it easy for users to store articles and videos to queue up at their convenience. The read-later experience doesn't rely on an internet connection, so you can revisit your findings pretty much anywhere. Sounds like a great way to increase your productivity on lengthy plane, train, or automobile rides, huh?
Best of all, Pocket will sync across all of your devices, providing users with a hassle-free way to resume reading on their preferred device.
3. Directr for Business
Taxi Driver, Goodfellas, Wolf of Wall Street, what do all of these box office hits have in common? Scorsese.
Behind every great video production is a talented director, and the Directr for Business app is aiming to be just that.
While 71% of consumers feel positively about brands that publish videos, 85% of consumers are more likely to buy after viewing product videos (Source: Inbound Marketing Agents). If bandwidth is holding your business back from producing quality video content, Directr for Business has an entire library of production templates to make it easy for just about anyone to make video content.
The templates are divided into categories that range anywhere from product announcement, to how-to tutorials, to company culture insight. Each template contains a storyboard style shot list that lays out how to approach each shot - for example the first shot in a "how-to" video prompts users to answer the question "who are you and what are you teaching?"
Aside from a prompt, each shot comes complete with directors notes, and visual suggestions that explain how to position the shot. They've pretty much covered it all, all that's left for you to do is look pretty and nail your dialogue.
4. Any.Do Moment / Cal
I don't like to think of Any.do as an app, but rather a morning ritual.
The first stop in any Monday morning grind should be this user-friendly planning tool. On paper, Any.do can best be referred to as a to do list application designed to help you plan out your busy day, but it's really more than that.
Any.do helps you manage your life, both professional and personal, by inputting tasks into it's sleek and simple interface. Users have the option to schedule tasks into 4 categories, (Today, Tomorrow, Upcoming, and Someday) making it fun to plan tomorrow's blog post and someday's vacation. Tasks can be sorted into different folders to optimize organization, and notes and contacts can be added for added clarification.
Additionally, Any.Do is highly integrated with the calendar application, Cal. So much so that one might say they're "going steady." You can even sign into Cal using your Any.Do account, and all of your tasks will carry over into its interactive internal calendar. Adding events to the calendar is simple, and it even gives you the option to enter a location name so that Cal can map out a route for you. Any.Do Moment and Cal provides busy marketers with a lens through which they can focus their tasks and interactions.
5. Asana
Asana is a task management tool that makes collaboration on team projects easier than ever.
Created by Facebook co-founder, Dustin Moskovitz, Asana is a free* application that provides real-time interaction through a user-friendly interface. Asana users can create tasks, assign them to team members, set due dates, add notes, attach files, create internal checklists, and communicate with others through comments. Once tasks are created, you can group them into projects, and invite team members so that they can brainstorm, assign subtasks, and work toward accomplishing their goals.
The thing that makes Asana the perfect tool for marketers is its ability to present conversations and projects side-by-side, eliminating the hassle of scattered emails and missed messages. No more digging through your inbox to find that file John sent you, and that set of images Bobby wrapped up last week. Asana keeps everything you need neatly in one place.
6. IFTTT
Pronounced like gift without the 'G', IFTTT is a innovative new app that stands for "if this than that."
IFTTT provides users with a tool to mix up custom "recipes" that trigger a particular action. Sound confusing? It's not.
The average IFTTT recipe contains the following elements:
Channels: Facebook, Twitter, Instagram, Evernote, iOS photos, Weather, Dropbox, Email, Feedly, iOS Reminders, LinkedIn and 70 more.
Triggers: "I upload a photo to Instagram", "I'm tagged in a photo on Facebook", "I set an iOS reminder"
Actions: "Send me a text message", "Add it to my Dropbox", "Post to Facebook"
Let's say you want to keep your branding consistent across the board, and you want your Twitter avatar to match your Facebook profile photo. Simply use this "recipe":
If my Facebook profile pictures changes, then update my Twitter profile picture.
A lot of the time when I am working on a "how-to" blog post I reference screenshots from my phone. Oh, you do too? Use this recipe:
If I take a screenshot on iOS, then save it to my Evernote notebook.
With seemingly endless combinations, IFTTT provides busy marketers with a way to automate simple tasks that save a lot of time.
7. LIfe Graphy
Life Graphy presents users with a totally unique approach to the average productivity app concept.
The colorful app breaks your tasks down into mini pie charts that can contain up to ten segments (1 segment per task). As you complete tasks, the individual sections within the chart begin to fill up. A completed circle is something to smile about.
Life Graphy offers users 3 views: Day, Month, and Year. By switching between the 3 views, you can get a good visual idea of how much you have accomplished.
While the functionality of the app is enough reason to try it out, it's the interface that really does it for me.
Committing to a task-based planning app is easier said than done, but Life Graphy makes you want to keep trucking along because its fun!
New technology isn't going to slow down anytime soon. As the pace for innovation quickens, we can expect that there will be a whole lot of new advances coming our way whether we think we're ready for them or not.
It isn't possible to know everything, but if you equip your team with the right tools, you'll notice how much easier it is for your business to remain relevant and increase productivity.
By Daniel Smith
Here are seven marketing apps that you'll want to get acquainted with sooner rather than later.
1. Jelly
Google does a pretty good job answering all of our questions from "Why is the sky blue?" to more advanced queries like "How can I prove the ROI of inbound marketing to my boss?"
However, sometimes we are troubled by questions that don't translate well into a traditional search engine field. Jelly app is the solution to this predicament.
I'm not talking about fruit preserves here, but rather an innovative social Q&A app derived from the creative mind of Twitter co-founder, Biz Stone.
The crowdsourcing style app allows you to query your social network contacts, and lend them a helping hand when they're in need of an answer. Jelly doesn't rely on just text-based questions, but it actually allows users to use pictures to probe their questions.
Let's say, for example, you see someone in a magazine sporting a jacket you really like. Simply take a picture of the jacket, and post it alongside a question like: "Does anyone know who makes this jacket, or where I can find one like it?"
While Jelly is a promising app, the potential for marketing incorporation appears to be enthralling. Customer service, product marketing, and crowdsourcing are a handful of ways many people are making use of the Jelly app from a business standpoint.
2. Pocket
You just stumbled upon an awesome article on how to increase your conversion rates, but your next meeting starts in 2 minutes. No worries, just put it in your pocket.
Formerly known as Read It Later, Pocket is a bookmarking app that makes it easy for users to store articles and videos to queue up at their convenience. The read-later experience doesn't rely on an internet connection, so you can revisit your findings pretty much anywhere. Sounds like a great way to increase your productivity on lengthy plane, train, or automobile rides, huh?
Best of all, Pocket will sync across all of your devices, providing users with a hassle-free way to resume reading on their preferred device.
3. Directr for Business
Taxi Driver, Goodfellas, Wolf of Wall Street, what do all of these box office hits have in common? Scorsese.
Behind every great video production is a talented director, and the Directr for Business app is aiming to be just that.
While 71% of consumers feel positively about brands that publish videos, 85% of consumers are more likely to buy after viewing product videos (Source: Inbound Marketing Agents). If bandwidth is holding your business back from producing quality video content, Directr for Business has an entire library of production templates to make it easy for just about anyone to make video content.
The templates are divided into categories that range anywhere from product announcement, to how-to tutorials, to company culture insight. Each template contains a storyboard style shot list that lays out how to approach each shot - for example the first shot in a "how-to" video prompts users to answer the question "who are you and what are you teaching?"
Aside from a prompt, each shot comes complete with directors notes, and visual suggestions that explain how to position the shot. They've pretty much covered it all, all that's left for you to do is look pretty and nail your dialogue.
4. Any.Do Moment / Cal
I don't like to think of Any.do as an app, but rather a morning ritual.
The first stop in any Monday morning grind should be this user-friendly planning tool. On paper, Any.do can best be referred to as a to do list application designed to help you plan out your busy day, but it's really more than that.
Any.do helps you manage your life, both professional and personal, by inputting tasks into it's sleek and simple interface. Users have the option to schedule tasks into 4 categories, (Today, Tomorrow, Upcoming, and Someday) making it fun to plan tomorrow's blog post and someday's vacation. Tasks can be sorted into different folders to optimize organization, and notes and contacts can be added for added clarification.
Additionally, Any.Do is highly integrated with the calendar application, Cal. So much so that one might say they're "going steady." You can even sign into Cal using your Any.Do account, and all of your tasks will carry over into its interactive internal calendar. Adding events to the calendar is simple, and it even gives you the option to enter a location name so that Cal can map out a route for you. Any.Do Moment and Cal provides busy marketers with a lens through which they can focus their tasks and interactions.
5. Asana
Asana is a task management tool that makes collaboration on team projects easier than ever.
Created by Facebook co-founder, Dustin Moskovitz, Asana is a free* application that provides real-time interaction through a user-friendly interface. Asana users can create tasks, assign them to team members, set due dates, add notes, attach files, create internal checklists, and communicate with others through comments. Once tasks are created, you can group them into projects, and invite team members so that they can brainstorm, assign subtasks, and work toward accomplishing their goals.
The thing that makes Asana the perfect tool for marketers is its ability to present conversations and projects side-by-side, eliminating the hassle of scattered emails and missed messages. No more digging through your inbox to find that file John sent you, and that set of images Bobby wrapped up last week. Asana keeps everything you need neatly in one place.
6. IFTTT
Pronounced like gift without the 'G', IFTTT is a innovative new app that stands for "if this than that."
IFTTT provides users with a tool to mix up custom "recipes" that trigger a particular action. Sound confusing? It's not.
The average IFTTT recipe contains the following elements:
Channels: Facebook, Twitter, Instagram, Evernote, iOS photos, Weather, Dropbox, Email, Feedly, iOS Reminders, LinkedIn and 70 more.
Triggers: "I upload a photo to Instagram", "I'm tagged in a photo on Facebook", "I set an iOS reminder"
Actions: "Send me a text message", "Add it to my Dropbox", "Post to Facebook"
Let's say you want to keep your branding consistent across the board, and you want your Twitter avatar to match your Facebook profile photo. Simply use this "recipe":
If my Facebook profile pictures changes, then update my Twitter profile picture.
A lot of the time when I am working on a "how-to" blog post I reference screenshots from my phone. Oh, you do too? Use this recipe:
If I take a screenshot on iOS, then save it to my Evernote notebook.
With seemingly endless combinations, IFTTT provides busy marketers with a way to automate simple tasks that save a lot of time.
7. LIfe Graphy
Life Graphy presents users with a totally unique approach to the average productivity app concept.
The colorful app breaks your tasks down into mini pie charts that can contain up to ten segments (1 segment per task). As you complete tasks, the individual sections within the chart begin to fill up. A completed circle is something to smile about.
Life Graphy offers users 3 views: Day, Month, and Year. By switching between the 3 views, you can get a good visual idea of how much you have accomplished.
While the functionality of the app is enough reason to try it out, it's the interface that really does it for me.
Committing to a task-based planning app is easier said than done, but Life Graphy makes you want to keep trucking along because its fun!
New technology isn't going to slow down anytime soon. As the pace for innovation quickens, we can expect that there will be a whole lot of new advances coming our way whether we think we're ready for them or not.
It isn't possible to know everything, but if you equip your team with the right tools, you'll notice how much easier it is for your business to remain relevant and increase productivity.
By Daniel Smith
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