Friday, January 27, 2017

E-Commerce Boom in India

India is a land of opportunities and this has been proven once again with the steadfast and quick success of the e-commerce sector here. Within a sports span of time, it has gained so much of popularity and it is one of the most common and popular sectors in India. It has changed the very face of commerce and economy.

India's tremendous potential for e-commerce was first noticed by eBay giant and it entered the Indian chapter in 2004. It was an instant success and changed the whole course of the business arena in this country. Three years before that Flipkart has entered the arena but it was confined as an online bookseller and hasn't ventured into the common marketplace on the World Wide Web. It took eBay to bring about a change to this and today there are a lot of companies with huge bank balances and net worth. Flipkart and are two of the most successful and household names on the business front as of now.

And all this was possible because of the internet accessibility in our country. As of now India has 94 million broadband users and an internet-connected population is as close to 300 million. And also the ease of shopping made e-commerce the most favorite way of shopping. Also the fact that India stands in the top five countries is a fact that can't be overlooked.

Another important aspect that cannot be overlooked is the short distance between buyers and sellers. Early days one had to go search for things and if lucky enough will find the good quality or desired ones. And today, everything is readily available at the tip of your fingers. This too has made e-commerce sector an instant success in a country like India where we are very keen on finding an easy way out.

One of the important attributes of online e-commerce platforms is that it gave an opportunity to local artisans and sellers to take up their products to national and even to international levels. They now find buyers in not only their local areas but also in other factions too. This certainly has helped them enormously in expanding their businesses and also in boosting the financial status. So in every aspect, e-commerce is a total win-win for both sellers and buyers. The sellers can sell their products to buyers from other areas and that the buyers get good quality products. In this case, both the parties are benefitted.

IT companies have a lot to benefit from this type of commerce enterprise. As everything is done through web and computers it is a known fact that IT field plays a tremendous role in the upbringing and maintenance of this sector. A lot of programming and availability in search engines and search engine optimizations etc are required. This all can be made possible only by the help of IT professionals and IT companies offering such a workforce. A huge amount of employment opportunities is also open in the IT sector from the time e-commerce was first established in India.

And also in the upcoming years, e-commerce sector is yet again is set to make tremendous changes as it has evolved so much through the years. With an ever increasing internet users and competitive market, it is bound to happen. Taking the history of e-commerce in India one can be sure it is here to make its stand for a very long time as it is easy, hassle free, durable and conventional.

An easy and downright way of improving the e-commerce sector more useful in Indian industry and retailers is to concentrate more on Indian products and Indian origin companies. It's a common knowledge that big giants like eBay and Alibaba has huge influence and stand in India's industry. If we can concentrate more on our factions like Flipkart, Myntra etc it will be more beneficial, as well as it, will boost to our country's growth and GDP.

On the other hand, one can dare say that the e-commerce sector has boosted the country's economy and gross domestic growth. It has changed the very rhetorical concept of business. It proved that sometimes it convenient and an absolute necessity to change from old-school to new-school even when it comes to the business sector. After all, change is something that is inevitable.

Redefine Webs also provides a necessary boost and has enough credentials in providing the next-generation online marketplace platform and has provided these services to various online sellers. We look forward to new customers so that we can offer such services for potential clients in the long run and can grow as the next big thing in the market.

Monday, January 23, 2017

The 2 Biggest Mistakes People Make On LinkedIn

Though social media isn't some shiny new marketing toy, lots of marketers get tripped up when using it. Sure, these folks know how to put together a tweet or publish a status update, but they get overwhelmed when they're trying to navigate the unwritten "rules" of these platforms to be successful. And when they get overwhelmed, they slip up - just like the rest of us when we're learning something new.

But with just a little know-how, these common slip-ups can be avoided, and then these marketers can be on their merry way to building relationships with their leads and customers on social media. In case you're one of these marketers or you just want a little refresher on what not to do on LinkedIn, keep on reading. We'll walk you through three of the most biggest mistakes people make on LinkedIn and give you tips for avoiding them.

Mistake #1: Blasting LinkedIn Groups With Irrelevant Content

I'm sure this has happened to you at a networking event. You're hanging out, having a great time and chatting with lots of people about interesting things. Suddenly, one guy keeps popping into your conversations to share random facts that may have something to do with the overall event but really not with the conversation you are having. You feel this person is a show-off and clearly not listening to a word you are saying - not the type you were hoping to meet at an event like this.

That's what happens often in LinkedIn Groups. They are discussion forums where like-minded people discuss common problems - and used properly, they offer a huge opportunity for marketers. Unfortunately, marketers will often flood groups with irrelevant and spammy information. Check out what to do instead below.

Instead, don't just start conversations and post links back to your site.

Join existing conversations - don't just start new ones. You want to add to the group rather than be the guy at the event showing off knowledge no one really wants to hear. Also, not every response you leave in a discussion has to be a link to your site.

Remember, if you come across too salesy, you are not adding to the conversation and will come across as spammy. You may even be thrown out of the group.

Mistake #2: Sending Generic LinkedIn Invites

In real life, you couldn't imagine someone just introducing themselves to you, then immediately falling silent. Usually, after you exchange names and pleasantries, you get to talking about why you're talking. Maybe the other person wants to chat business. Maybe they are bored on the other side of the room and you looked like you were having more fun. Regardless, you still have a moment in the conversation where you talk about the why.

So why do marketers often leave out the why when they're inviting others to connect on LinkedIn? I'm sure it's happened to you - the generic "I'd like to add you to my professional network" tells you nothing about who the person is and why they wanted to connect with you. Sending someone who doesn't know you the standard LinkedIn connection message is just as awkward as introducing yourself at a networking event and then not saying a word.

Instead, customise your messages to new contacts.

Let people know why you want to be connected with them. Are you looking for new talent to join your team? Do you want to explore possible co-marketing partnerships with them? Were you impressed by their latest blog post? Just tell them why you want to connect with them - they'll appreciate you being up-front about it.

See what I mean in this note I received following a request to connect:

It is clear that this person has seen my profile, read it, and now is engaging with me. Although the role is not for me, this is still a great example of good personalized and direct message on LinkedIn.

I hope this has been helpful. Daniel Smith.

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